Most small businesses miss a large share of their calls - and most of those callers don't leave a voicemail, they just call the next name on the list. Nora answers every call, 24/7, so "after hours" stops meaning "unanswered."
| Statistic | Number | Source |
|---|---|---|
| SMB call answer rate | ~62% of small-business calls go unanswered | 411 Locals, SMB Call Answer-Rate Study (2013-2015, published 2016) |
| Voicemail abandonment | 80%+ of callers who reach voicemail hang up without leaving a message | Hiya, State of the Call research (2021-2022) |